Tag Archives: food marketing

Navigating the Food Marketing Madhouse

Advertised as Healthy Isn’t Always Healthy!

Ever heard the old adage: ‘Looks can be deceiving?’ Well, it never applied more to our lives as American consumers until now. Many grocery stores have transformed their shelves and setups into a maze of strategic marketing ploys designed to get you to purchase certain products – and not the healthier ones! Many people have no clue that the sneaky strategies employed by the food industry are set so that consumers are more likely to select the unhealthy products.