Did you know that more than 1 million cases of skin cancer are diagnosed in the United States every year? One in every 3 cancers diagnosed worldwide is a skin cancer. In 1944, Coppertone sunscreen became the first mass marketed sunscreen. Fast forward to today, about a billion dollars worth of sunscreen are sold each year in the United States.
These days, dermatologists and uninformed health fanatics give the sun a bad reputation. We see shows featuring doctors that lecture audiences on skin cancer and the necessity – real or imagined – of sun screen. We read magazine articles regarding the subject of the public’s growing concern with skin cancer. We watch commercials that promote sun screens to protect us from the UV rays that reached out to us for thousands of years.